Never Give Up

This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.

We started using Never Give Up when our founder Lorna Jane Clarkson was building the Activewear Category in the early 90’s. She was having a tough time convincing people of her vision for this new way of dressing and Never Give Up became her personal mantra. She used these words as reminder that her goals were worth striving for!

What she learnt during this time was that having a Never Give Up attitude not only helped her through challenging times but was a huge contributor to her overall success.

She wanted to share this revelation to inspire her customers to Never Give Up in their lives as well, so she started printing Never Give Up on her products - and the rest is history!

Barriers are Meant to be Broken

"Never Give Up" isn't just about facing tough times; it's about thriving in them. Lorna Jane activewear is designed to remind you of your strength and capacity to overcome any obstacle, whether you're in the gym, on a run, or facing daily challenges.

Read More

Embrace the 'Never Give Up' Spirit with Lorna Jane

At Lorna Jane, "Never Give Up" is more than just a slogan; it's a lifestyle. Born from the challenges faced by founder Lorna Jane Clarkson in the early '90s, this mantra has become a core part of our brand's ethos. It embodies our commitment to persistence, resilience, and empowerment in everything we do—from creating high-quality activewear to inspiring women to achieve their best through a healthy, active lifestyle.

How 'Never Give Up' Inspires Us

We integrate the "Never Give Up" message into our brand and community initiatives to inspire and support women everywhere. It's a reminder that with determination and the right support, anything is possible.

Join the Movement: Never Give Up

Join a community of strong, motivated women who embrace the "Never Give Up" mantra in every aspect of life. Discover how our activewear can empower you to stay committed to your fitness goals and life ambitions.


Q: What does "Never Give Up" mean to Lorna Jane?
A: It's our foundational belief in persistence, resilience, and empowerment.

Q: How does Lorna Jane incorporate this mantra into its products?
A: Lorna Jane Clarkson began printing "Never Give Up" on her activewear as a motivational reminder to inspire her customers when she was first starting out.

Q: Can wearing Lorna Jane activewear really help improve my fitness motivation?
A: Yes, our activewear is designed to inspire confidence and perseverance in your fitness journey.

Q: Where can I learn more about Lorna Jane “Never Give Up”?
A: Visit our website to explore more about our brand's ethos and how we inspire women to lead an active, optimistic life.