About Us | Our Mission

MEET LORNA JANE CLARKSON

How does a business idea based on nothing to wear to work out, become a global phenomenon with the power to change the world’s attitude to exercise? It takes a special kind of vision to spot a gap in the market, to follow your instinct, develop a skill and grasp an opportunity with both hands.

Over thirty years ago, Lorna Jane Clarkson was an Aerobics instructor in Brisbane, Australia. Frustrated with the boring and unflattering workout fashion of the 1980s, she took a pair of scissors to her favourite swimsuit to discover how it was made, and so the first ever piece of Lorna Jane Activewear began to take shape. Lorna’s Aerobics students took notice of her designs and started asking for custom orders. Soon, overwhelming demand lead to opening the first Lorna Jane store.

Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening and leading the way in product design and the normalisation of wearing Activewear everywhere.

Our Symbol, Your Strength

It’s the symbol that has become synonymous with Lorna Jane - but what does it mean? One off-kilter square is a ligature of our founders initials; LJ. Together, the trio represent the daily practice of Move, Nourish, Believe — the Active Living™ philosophy that we stand by. Move your body every day. Nourish from the inside out. Believe that anything is possible.

Decorative image of model in white Lorna Jane sports bra and hidden heart on inside of sports bras

Hidden Hearts

At Lorna Jane our products are made with love – literally. We hide hearts in all our garments to represent the love that is passed down from designer to garment technician, to manufacturer to QC, from our sales team to you. We hope our products inspire you to live an active life that you love.

Decorative image of waterfall and rainbow lorikeet

Our commitment

Sustainability

At Lorna Jane we believe that sustainability is not a luxury, but the future - and we're driven to ensure that our communities, planet and environment are just as healthy as the women that wear our Activewear.

We produce only quality products so you can

Buy Better Not More

"Our goal is to change the customers attitude to shopping"

Because when you Buy Better Not More you are saying "no" to the fast fashion industry and making a positive move forward towards sustainability in fashion.

FACT: If as consumers we buy quality over quantity we will buy LESS which will force the fashion industry to make LESS and successfully reduce the negative impacts on our planet.

We know that sustainability starts in our own backyard, so at Lorna Jane:

We are transitioning all single use plastics out of our business, and our product packaging is now compostable
We continue to develop and utilise more recycled fabrics in our designs and we source reusable and sustainable materials wherever possible
Our professional printing uses soy-based inks, water based varnish, chlorine free pulps and have FSC and ISO credentials in environmental sustainability as well as Responsible Foresty Practices
We keep unnecessary trucks off the roads and reduce emissions by shipping to our stores direct from our manufacturer
Our boxes are made out of recycled materials and are reused across the business
Our warehouse's reuse, repurpose and recycle as much packaging as possible, including soft plastics and cardboard
We reduce waste, limit printing, recycle and reuse paper and office supplies
Paperless invoicing

Decorative image of model in off white Lorna Jane jacket, sports bra and leggings

We Don't Do Disposable

We refuse to compromise on quality, so when you choose Lorna Jane you're investing in Activewear that will look amazing for longer. Buying less and buying better reduces the clothing you discard and saves you money.

Lorna Jane quality also means you can give away, swap or donate Activewear you no longer use, rather than throwing it away.

"We design for Active Living".

The versatility of our designs means you can compose a wardrobe of fewer pieces that let you do more. Many of our fabrics contain recycled materials and we source recycled and sustainable materials wherever possible.

Caring for our garments is easy and low on energy consumption, so your purchases stay looking their best for longer with minimal impact on the environment.

The Checklist:

1. Go for Quality over Quantity (Buy Better Not More) with everything you buy - investing in quality pieces will SAVE you money in the long term and is better for the environment.

2. Ask yourself does your purchase pass the '30 Wear Test' - can you be sure that you will wear it more than 30 times at least and that it will last?

3. Look after your clothes and they will last even longer - follow washing instructions. Wash in cold water and line dry always.

4. Donate, swap or sell your unwanted clothes so they can be loved and worn for even longer.

Giving Back

We are committed to providing education, inspiration and opportunities be active, motivate one another and connect as a community in our shared vision for a fitter future.

Some of our key community initiatives are

Decorative image of women doing yoga poses in Lorna Jane activewear